Company · Jun 14, 2026 · 9 min read
Why we price in moons, not dollars
Usage-based AI pricing has a reputation, and it’s earned: a single run goes sideways and you find out from the invoice. We didn’t want a product where the scariest moment is opening the billing page.
Moons are launch credits. A typical launch uses a few hundred of them, and every run carries a hard ceiling, so the worst case is bounded before the build even starts. Your first launch is free: 1,500 moons, no card.
A ceiling, not a meter
The difference between a meter and a ceiling is who absorbs the risk of a bad run. A pure meter pushes that risk onto you: if an agent loops, you pay for the loop. A ceiling keeps it on us: the run stops at the cap, and you were told the cap before you started.
- Every run declares its ceiling up front, before the build begins.
- The run stops when it hits the cap. It cannot quietly overspend.
- A successful launch settles to a predictable number, not a surprise.
- Your first 1,500 moons are free, so you can see the math before you pay.
Why a single unit
Pricing in a single, legible unit keeps the math simple. You can see what a launch costs, what your plan gives you, and how far your balance goes, without converting anything in your head. Dollars hide behind exchange rates and per-token math; moons are just moons.
It also means the price you see doesn’t wobble with the cost of the underlying models. We absorb that volatility so your mental model stays stable: a launch costs about what the last one did.
Free first, then top up
The free tier exists so you can see the whole thing work, an idea in, a live URL out, before any money is involved. If it’s for you, top up or pick a plan; if it isn’t, you’ve lost nothing but a few minutes. We’d rather earn the second build than trap you in the first.
Top up when you want to ship more. The goal is the same as everywhere else in the product: no surprises, and you stay in control. We’d rather you trust the number than be impressed by it.
“The scariest moment in a usage-based product shouldn’t be the invoice.”