Brand Kit · v1

How to represent Moonshift.

One reference for the logo, color, type, voice, and assets. Built in the exact design language it describes, so what you read is what you build. Grab a token, copy a hex, download the marks.

Foundations

Moon, plus shift.

Moon for night. Shift for the work shift. Moonshift is the AI app builder whose agents work the night shift while founders sleep, and whose last step is launched, not just deployed.

Tagline

Type your idea. Wake up launched.

What it does

One prompt runs a 14-agent pipeline end to end: plan, database, backend, frontend, tests, security, deploy, launch. Roughly eight minutes to a live app.

What you get

A deployed URL, a GitHub repo you own, drafted launch posts, and a hero image. All yours, on your own Vercel and GitHub.

Founded
January 2026
Home
Delhi, India
Product
AI app builder
Site
moonshift.io
DirectTechnicalFounder-to-founderNo fluff
Color

Dark first. One blue that carries.

The surface is near-black in dark mode and warm cream in light mode. A single accent, #008BFF, does all the pointing: CTAs, links, live dots. Everything else is a neutral ramp. Click any swatch to copy it.

DARK THEME · default

LIGHT THEME

ACCENT · same in both themes

STATE

Typography

Four families, one job each.

DM Sans sets every heading. Inter carries body and UI. Space Grotesk handles short uppercase labels and CTAs. JetBrains Mono is anything the terminal would print. Never cross the lanes.

AaDM Sansvar(--font-dm-sans)

Type your idea. Wake up launched.

Never set headings in Inter. DM Sans carries every H1 and H2.

AaIntervar(--font-inter)

The AI app builder that ends with launched, not deployed.

The workhorse. Everything that is a sentence, not a heading or a label.

AaSpace Groteskvar(--font-space-grotesk)

GET STARTED · PRICING · NIGHT SHIFT

Short uppercase strings only, tracked out. Never body copy.

AaJetBrains Monovar(--font-jetbrains-mono)

deploy: ready in 7m 42s → https://app.moonshift.page

Anything the terminal would print. Timestamps and IDs live here too.

Type scale
Display / H1
clamp 40 → 64px · medium · -0.04em · DM Sans
Wake up launched
Section / H2
32 → 44px · medium · -0.03em · DM Sans
Type your idea
Card / H3
16px · medium · DM Sans
Owned GitHub repo
Body
15 → 17px · 1.7 line-height · Inter
One prompt, roughly eight minutes, a deployed URL.
Label / eyebrow
11px · uppercase · 0.18em · Space Grotesk
HOW IT WORKS
Code / terminal
9 → 13px · JetBrains Mono
$ moonshift create
Voice

Say what the product does.

Founder to founder. Name a concrete noun and a real verb. Skip the buzzwords, the theater, and the hedging. If a sentence could sell any tool, cut it.

Write
Not this

Type your idea. Wake up launched.

Leverage our cutting-edge AI to supercharge your workflow.

One prompt, roughly eight minutes, a deployed URL you own.

Seamlessly transform your ideas into world-class applications.

Ends with launched, not deployed.

The next-generation platform for builders.

Uppercase is for labels, eyebrows, and CTAs, never for sentences. Keep those strings to four words or fewer and set them in Space Grotesk.

No em dashes. Use commas, colons, or periods. Numbers stay concrete: eight minutes, 14 agents, one prompt.

Geometry & motion

Sharp corners, honest edges.

Zero border radius, everywhere. Depth comes from a three-step border ramp and a restrained accent glow, not from soft shadows. Motion eases out, fast and quiet.

Radius
border-radius: 0

Sharp on cards, inputs, buttons, avatars. Pills are the only exception, reserved for tags.

Border ramp
subtle · separators
default · outlines
accent · focus
Accent glow
FOCUSED

Used only on the primary create surface. No soft drop shadows as decoration.

Components

The system, assembled.

A few real pieces cut from the product so the tokens read in context. Same corners, same accent, same restraint.

Buttons
GET STARTED →GENERATESECONDARY
Labels & status
NEWTemplateLiveDone
Input
Type your idea...
Terminal
$ moonshift create
→ planning · database · frontend
✓ live in 7m 42s
Assets

Take what you need.

Vector marks are in the repo and linked above. Social and directory art gets exported to spec. Everything below is the size that platform expects.

AssetSize (px)Note
X / Twitter header1500 × 500Wordmark left, tagline right, monogram top-right.
LinkedIn company1584 × 396Same layout, wider safe zone.
YouTube channel2560 × 1440Safe zone 1546 × 423.
Product Hunt logo240 × 240PNG, transparent, from the icon SVG.
OG / social card1200 × 630Generated live at /opengraph-image.