//iterating

The loop after launch.

Your first build is a starting point. Real-world signal turns it into a real product. Here is how to run the loop without burning out.

The loop, on one page

//iteration loop
→→→→01020304iterate
  1. 01
    Notice
    One real signal. A bounce, a quote, a screenshot from a friend.
  2. 02
    Change
    One specific edit. Sentence-sized prompts beat paragraph rewrites.
  3. 03
    Share
    Re-send the link to a fresh handful of people. Watch their first move.
  4. 04
    Learn
    Did it move the needle? Keep it. If not, undo and try the next thing.

How to write a good iterate prompt

The best prompts have three properties: specific, small, and measurable. If your prompt has all three, you usually get a result you can keep.

  1. step 01
    Specific

    Name the page and the section. Not just make the site better.

  2. step 02
    Small

    One section, one change. Combining four edits hides which one helped.

  3. step 03
    Measurable

    You can tell within a day whether it worked. If not, narrow the scope.

A four-week rhythm that compounds

  1. step 01
    Week 1: foundation

    Replace one image with a real one. Fix the headline to name your specific audience. Test on three phones.

  2. step 02
    Week 2: clarity

    Watch where readers stop scrolling. Move the most-asked answer above that fold.

  3. step 03
    Week 3: proof

    Add one quote, one number, one logo. The cheapest trust upgrades you can make.

  4. step 04
    Week 4: action

    Rewrite the CTA. Test verb-first text. Move the button if it sits below the fold on mobile.

When to stop iterating

Most people iterate too long on the wrong page. Two signals to stop:

  • You cannot describe the problem. If you cannot finish the sentence "people are bouncing because...", stop iterating and go talk to five users.
  • Three small edits in a row did not move the metric. The problem is probably not on this page. It might be the offer, the audience, or the channel.