Real projects, real before-and-afters.
Pick the one closest to yours. The shape is the same: nothing live today, a real URL tomorrow, real signal inside a week.
Pick yours
Landing for a tool people pay for.
Test demand before you build anything else.
One link with your work + how to reach you.
Menu, hours, reservations.
Services, prices, online booking.
Class schedule, trial offers.
Portfolio, packages, inquiries.
Services, work samples, contact.
Plumbing, cleaning, repairs, tutoring.
SaaS / app marketing
You have a product, a docs page, and a paywalled signup. You do not have a marketing site that explains the value in five seconds.
- A docs page that reads like a manual.
- Pricing buried four clicks deep.
- No clear before-after for the user.
- Social shares look generic in previews.
- A landing page that names the pain in one line.
- Clear pricing, clear CTA, clear next step.
- Sections for use case, social proof, FAQ.
- Custom social preview so links look intentional.
Indie hacker MVP
You have an idea. You do not want to build the product if no one wants it. Moonshift ships the landing first. You collect signups, watch the metric, then decide.
- A Notion page nobody saw.
- A Typeform link nobody clicked.
- Three weeks of build, then a launch nobody noticed.
- A real site at a real URL.
- Email capture you can send to your inbox.
- Signal: did anyone sign up? Build accordingly.
- Easy to iterate the message once you see the numbers.
Creator / personal brand
Linktree was step one. A real site you control is step two. It says who you are and what you do without 14 third-party logos around it.
- Bio link with 6 grey buttons.
- Your best work is buried at post 7 of an Instagram grid.
- No way to email you that does not get lost in DMs.
- A clean homepage with your name, what you do, your best work.
- A contact form that lands in your inbox.
- Tasteful links to socials, but the focus stays on you.
- Updates ship in one prompt when your focus shifts.
Restaurant / Cafe
The hardest part is not the cooking. It is being findable on Friday night when someone in your neighbourhood types "dinner near me."
- Menu only on the wall.
- Phone rings for the same three questions: hours, address, do you deliver.
- Google shows a competitor with a 5-year-old website.
- Menu online with prices. Updated in 30 seconds when you change a dish.
- Big phone button. Big map. Big hours. The basics, dead simple.
- Linked to your Google Business profile. Search ranks improve in days.
- Reservation form goes straight to your WhatsApp or email.
Salon / Spa
Beauty and grooming customers shop with their eyes. Pictures and a one-tap booking link beat any brochure.
- An Instagram page with 200 posts. Hard to scan.
- Customers DM for prices. You answer the same questions all day.
- Walk-ins ask if you can do their wedding next weekend. No system to say yes.
- A clean services page with prices.
- A booking form for the four most-requested services.
- A gallery section linked to your Instagram.
- A trial discount for first visits. Visible above the fold.
Gym / Studio
Fitness customers convert on two things: a clear schedule and a low-friction trial.
- Class schedule shared by WhatsApp every Sunday.
- Walk-ins do not know if they can drop in or need to register.
- Personal training prices are a guess.
- Weekly schedule on the site. Refresh in seconds.
- A free trial class form. Goes to your phone instantly.
- Packages page with prices for memberships and personal training.
- Photo gallery: real members, real space. Not stock photos.
Photographer
Photographers do not need a fancy site. They need work that looks good on phones and a way to get inquiries that do not get lost.
- Instagram and a Linktree. That is the whole web presence.
- No price guide. Every lead starts with "what are your rates?"
- Inquiries lost across DMs, email, and missed calls.
- Portfolio that loads fast and looks good on a phone.
- Packages page with starting prices. Filters out tire-kickers.
- Inquiry form that asks: event, date, location. Goes to your email.
Freelancer (designer / writer / developer)
A site that looks decent and shows real work converts cold leads to paying clients faster than any cold pitch.
- PDF resume. Notion page. Maybe a Behance.
- Hard to share with a non-technical client.
- No clear offer. No clear price band.
- One link with your offer, work samples, and a contact form.
- Clear starting price. Avoids the long pricing dance.
- Easy to update when you switch focus areas.
Local service (plumber / electrician / tutor)
Local services live and die by trust. The fastest trust signals are a phone number, a face, and reviews.
- Flyers, posters, occasional newspaper ad.
- Customers find you, then forget your number.
- Cannot send a quick link when someone asks for one.
- Big call button. Your face and name on the homepage.
- Service list with one-line descriptions.
- Customer reviews near the top.
- Coverage area listed clearly.